Launching a Product with earned and owned media
How did we make the whole world feel the rumble with the release of a new Mustang?
Turn Your Audience into an Army of Advocates
How do you give your customers a voice in a social debate stirred by a competitor?
Catch lightning in a bottle: How to capitalize on a moment and build brand affinity
How do you take a nostalgic toy and make it relevant in today’s culture? It wasn’t easy — it was just politics.
Amplify Storytelling through Social Media
How did we help Ford break through the social clutter on Mother’s and Father’s Days?
Using Mobile to drive brand engagement
With the reintroduction of the Chevy Camaro, how did the Mustang brand reinforce why it is still the most advanced muscle car on the road?
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