Marketing as a Service.
The internet has fundamentally altered the dynamics of customer loyalty. It’s no longer about customers being loyal to brands. In a hyper-competitive environment, brands must now demonstrate their loyalty to customers. How? By serving them better.
Given the proliferation of personal interactive technology, is anything truly “offline?” That’s why digital is our new normal. Our teams working in social, mobile, online and technology are fully integrated throughout the agency, allowing for a more dynamic marketing model.
Consumers today are CEOs of personal broadcast empires, creating and sharing content for their own audience across many social networks. Team Detroit’s Content Studio helps brands join the real time conversation by behaving less like an ad agency and more like a digital newsroom. The topical content and experiences we create are guided by advanced social listening tools.
We embrace design as a strategic solution, not simply as an aesthetic. Design helps us solve problems differently, enables all stakeholders to be better guardians of the brand, and creates more immersive storytelling. That’s because design conveys meaning (and meaning trumps information)
Brands, like people, are defined by what they do –not just by what they say. Every customer interaction shapes the brand. We create events, retail environments, packaging, mobile apps, and web design to turn brand perceptions into deeply held beliefs
Without data and analytics, most marketing is simply white noise. We use metrics to inspire a culture of curiosity, learning and improvement. We’re adept at working within Big Data to extract meaning, giving us deeper customer insights that inspire more personally relevant and targeted brand engagements
We’re based in Detroit. We scale from local to global, with offices in New York, San Francisco, London, Sao Paulo, Shanghai and 30 other cities. We are 1,500 people strong, adept at managing complex, global challenges. We can also be 15 people strong, equally effective when working on smaller assignments facing big challenges