We’re Team Detroit, the responsive, full-service agency for the 21st century.
We create compelling change
We help our clients master the intersection of business and everything imaginable
Launching a Product with earned and owned media
How did we make the whole world feel the rumble with the release of a new Mustang?
Turn Your Audience into an Army of Advocates
How do you give your customers a voice in a social debate stirred by a competitor?
Catch lightening in a bottle: How to capitalize on a moment and build brand affinity
How do you take a nostalgic toy and make it relevant in today’s culture? It wasn’t easy — it was just politics.
Amplify Storytelling through Social Media
How did we help Ford break through the social clutter on Mother’s and Father’s Days?
Using Mobile to drive brand engagement
With the reintroduction of the Chevy Camaro, how did the Mustang brand reinforce why it is still the most advanced muscle car on the road?
How to stand out when you are the Underdog
How do you gain ground on another big toy block competitor? You think small.
Turning a brand into a lifestyle
How did we show millennial drivers that the Ford Fiesta offers more technology and more fun behind the wheel than ever before?
Turn negative perceptions into positive asset
How do you increase enrollment for a creative college? Creatively, of course.
Exploding category pre-conceptions
How did we make a fuel-efficient car more desirable? Like, cuter than the car-next-door type of hybrid?
How a brand can become part of a community
How did we show that Ford cares about schools and communities around the U.S.? Give back in a way that truly drives a conversation.
Using social media to build brand equity
How did we extend a campaign onto a social platform new to brands? Easy peasy—we learned how to speak like a native.
Turning loyalists into vocal advocates
How did we get our hands dirty to show how work always starts with a Ford truck?
Identify with your audience (and make a few people laugh)
How do we show a fun, comedic way for Hollywood stars to escape the glitz and glam of their everyday lives?
Finishing first on YouTube
How did we make Ford relevant to a group that doesn't have the brand on its radar?
We’ve also had the pleasure of working with …